Brandvenue, in partnership with Novo Nordisk, joined forces to take their Circular to Zero environmental strategy to the next level. Our venue for this event was the CBS Global Case Competition at Copenhagen Business School.

Our main objective was to inspire and encourage future leaders to address the challenge of how to use the circular economy to reach more patients before 2050 without generating environmental impact.

We developed a completely sustainable activation using 100% recyclable materials for banners, walls, re-board, cups, and acrylic tubes.

Among the activities enjoyed by participants were the popular digital contests with live voting and streaming interactions. Each participant designed their own personalized recyclable cup, which was then put to a vote for a chance to win the grand prize. This allowed us to create a presence with both online and offline experiences.

To close the event on a high note, sustainability experts discussed the challenges of achieving zero environmental impact while generating their own energy by pedaling stationary bikes.

With this activation, we transformed the Circular to Zero vision into a tangible, innovative experience aligned with Novo Nordisk’s environmental purpose.