For this activation, we wanted to promote the different types of BURN and showcase one of the most impressive Formula 1 cars, one of which is sponsored by BURN.

Our venues were the busiest areas of the capital, such as Bilka Skalborg, Bilka Hundige, and Central Station. The public had the opportunity to sample all three BURN flavors and choose their favorite. We also had the special participation of Marco Sørensen, the famous F1 driver and national pride, who shared a pleasant moment filled with photos, autographs, and even interviews.

Around 150,000 people visited our booth and experienced the power of BURN during the 3-day event. It is estimated that approximately 8,500 samples were distributed throughout the activation.